Everett is currently a finance professor at Pepperdine University in Malibu,
California, where he teaches corporate and entrepreneurial finance. He
dedicates his free time as a volunteer in local schools teaching kids about
money and finance. He lives just north of Los Angeles in Thousand Oaks with his
amazing wife and five (also amazing) children
Deirdra: When did you first know you wanted to be an author?
Craig: Wanting to be an author came rather late in
life. I’ve always been a good writer,
but I had never done any fiction. While
I was working on my PhD dissertation, I came up with this idea of incorporating
financial literacy topics into middle-grade fiction. My wife and I preview a lot of books before
our kids read them, and I thought to myself, “I could do this.”
Deirdra: What is your writing and educational
Craig: Toby Gold and the Secret Fortune is my first
novel. I also do original research and
write finance articles for academic conferences and journals. Toby Gold is definitely a lot more fun. I have a bachelor’s degree in economics, a
master’s in business administration, and a PhD in finance.
Deirdra: What makes you passionate about writing?
Craig: Once the basic
plot of the story is in my head, it’s like an obsession to get it out of my
head and onto paper. I think that I fear
that I might forget the story if I don’t get it written down quickly.
Deirdra: What was the pathway like for you to get your first
Craig: Like most first-time authors, my pathway was long and
first draft of Toby Gold took about 3 months to write. I thought it was a masterpiece. It wasn’t.
Once I got feedback from an actual professional writer, I realized that
it needed major revisions. Once those
revisions were done, I began querying literary agents. It took nearly a year, but finally I was able
to land a big-shot New York agent.
thought my journey to publication was over.
It wasn’t. Based on my agent’s
comments, I had to do another full re-write before she was willing to start
submitting the manuscript to her editor contacts.
good news is that my manuscript has been read by editors at most of the major
publishing houses. The bad news is that
most of them had similar comments. To
paraphrase, “I really loved the story and the writing is solid. Unfortunately, we don’t quite know how to
market this sort of work.”
my agent gave up.
then I started submitting the manuscript to indie/regional publishers. Finally, an indie publisher up in Oregon
(Wyatt-McKenzie) was willing to pick it up.
In fact, since this book is such a unique concept, I am working with
them to set up a special imprint, named Fiscal Press, to publish this book and
other quirky business titles. This new
imprint will be managed by my MBA students.
Deirdra: Were you ever discouraged along the way? If so, how
did you deal with it?
Craig: I’ve absolutely been discouraged. Some people believe, “If at first you don’t
succeed, try, try again.” I don’t
completely subscribe to that. I think
that if at first you don’t succeed, try one more time to make sure the first
failure wasn’t an anomaly. Then if you
fail again, it might be worthwhile to take a small break and re-think your
approach. If you’re doing something
wrong, then it doesn’t matter how many times you try. You will continue to fail. Success comes only after a high level of
effort using the right approach.
Deirdra: When did you write your first book and how old were
Craig: I was forty-four years old and in the middle of my dissertation
for my PhD in finance. Writing this book
was a way for me to take a break from my work and have fun.
Deirdra: What books have most influenced your life?
Craig: Non-fiction: The scriptures, The Seven Habits of
Highly Effective People, and anything by Malcolm Gladwell.
Fiction: Hardy Boys, Lord of the Rings, The Great Gatsby,
Deirdra: What is your writing schedule like?
Craig: Because I am a professor, I do a lot of writing. I spend an hour each day doing research by
reading academic papers. I also spend at
least an hour or two writing original research papers. When I am writing fiction, I take my laptop
to lunch and write for an hour or so per day while eating.
Deirdra: What do you do to relax and unwind?
Craig: I read middle-grade fantasy novels, watch the news,
swim, or go to the movies.
Deirdra: Can you tell us a little about your book, Toby
Gold and the Secret Fortune
Craig: Toby Gold is a seventh
grader in Wallingford, Connecticut who has always known that he is good with
money but has no idea how good until he discovers a dangerous hidden society of
money and intrigue that co-exists with the everyday world we all know.
Toby stumbles upon this dark financial world one day when he discovers secret
messages encrypted into the stock ticker crawl that moves along the bottom of
the screen on the financial news channel.
Toby’s shock only grows worse when he realizes that the
secret messages are directed to him! His unique abilities with math and money
have been noticed by the wrong people, and Toby is quickly sucked into a
high-stakes life or death financial conspiracy that he is only able to resolve
by using his amazing skills with money.
My goal with this book is to take this action-packed urban
fantasy story and weave into it some basic financial literacy concepts,
including saving, investing, banking, entrepreneurship, time value of money and
basic financial statements.
Deirdra: How many beta readers review your manuscript
before you send it to your editor?
Craig: I had ten readers review it and provide feedback
before the Toby Gold manuscript was seen by its first real editor. Readers included writers, family members, and
kids in the target age group.
Deirdra: What do you hope readers will get from your
Primarily, I hope they have
fun. Beyond that, the primary message is
the encouragement to live significantly within your means. “Save Half” is the motto, meaning that if
people live on only half their income, and invest the rest, the will become
financially independent very quickly (10-15 years, depending on the annual
The idea behind “Save Half” is to get
people thinking along the lines of living dramatically below their means. If your goal is to save half, and then you
run into unexpected expenses, you will still be saving money toward your
financial freedom. If your goal is to
save 10% on the other hand, and you run into trouble, then suddenly you find
yourself moving away from your financial freedom. Better to shoot for the stars and hit the
moon if you fall short. If you aim for
the moon and fall short, you may find yourself burning up in the atmosphere as
The book also introduces concepts like
Time Value of Money, Saving and Investing, and Net Worth.
Deirdra: What is your process of brainstorming a story? Do
you just sit down and write, waiting to see what happens next? Or do you
Craig: I just sit down and write, and see what the
characters do and say. I have an idea
beforehand what the general outline should be, but I don’t let that constrict
me. I give the characters wide latitude
to change the story if they want. Then,
after it’s written, I can go back and clean up the structure.
Deirdra: Do you ever experience a snag in a story, a form of
writer's block? If so, how do you deal with it?
Craig: I just keep writing, even if I know it’s crappy. I figure it’ll all change in the re-write
Deirdra: Do you need absolute quiet to write? Do you listen
to music when you are writing?
Craig: I prefer to write in a public place, like a café or
restaurant. No, I never listen to music
while I work. I’ve tried it, but it
doesn’t seem to help.
Deirdra: What authors do you admire, and why?
Craig: F. Scott Fitzgerald for his extremely tight yet vivid
style and his intricate usage of symbolism.
Brandon Sanderson for his ability to create unbelievably original
Deirdra: What are you working on now?
Craig: I am working on the next book in the Toby Gold
series. It’s called Toby Gold and the
Order of the Invisible Hand. It’s a very
exciting story set in Paris, Philadelphia and Connecticut.
Are you planning on self-publishing, finding and agent, going with a small
press or other? And why?
I was fortunate to land a great agent, and she was able to get my manuscript in
a very select group of editors at big publishing houses. Ultimately, it didn’t get my book published.
I had to find a publisher on my own. I
was able to find three small presses that were interested. I went with the one that was most flexible
for letting me be creative (from a business sense). As you know, I am a business school
professor. My publisher is working with
me to set up a new imprint (Fiscal Press) that will be entirely run by my MBA
Deirdra: What are your goals
as an author for the next three years?
My goals are to establish a highly exciting school visit presentation
about writing and about financial literacy.
I am in a unique position to really do some good, since kids like both
books and money…a lot.
I would also like to write two more books in this series. There are a total of six books are planned.
Deirdra: Where can readers go to find your books and order
The book will be available in hardcover and ebook format on
October 18, 2012. It will be available
in some physical bookstores, but the best prices are from Amazon and B&N. More information is available at
An infant is discovered
one night on a commuter train from New York City during a stop in the sleepy
town of Wallingford, Connecticut. The
local police are summoned, but are unable to locate the boy’s parents, despite
painstakingly questioning each person on the train. For some strange reason, none of the
passengers can remember seeing his mother falling from the train – after
falling victim to an assassin’s bullet.
Assigned the name “Toby
Gold” by social services, the mysterious child grows up in Wallingford, moving
from foster home to foster home, not knowing who his real parents are - or why
he was born with such freakish skills with math and money.
Now a teenager, Toby’s money skills are noticed by the wrong
people, and thus he is unwittingly sucked into a high-stakes financial
conspiracy that puts his life, and the lives of his two closest friends, in
great peril. Ultimately, Toby solves the
crime, saves his friends, and even saves his school using only his amazing
money skills – and some chocolate pudding.